EasilyDo Mail – speedy new mail app

As I expected, new email apps do not stop coming. This time new app from EasilyDo

In addition, the new EasilyDo Mail app offers several unique features aimed at differentiating its app from other alternative mail clients on iOS, including tools to detect and prevent email tracking, ways to quickly unsubscribe from newsletters and automated mailings, email snoozing, and faster search, to name a few.

Many of other email clients have many of mentioned, so I'm not sure how much differentiation that would be. 

Not the last email client

This past New Year season was special in many regards. Yet, one thing in particular stood out: a number of new email clients entered the scene and a number of older ones changed dresses to keep up with the play.

In these recent times we've got (in order of appearance):

In the nearest future we expect to get at least new Spark for Mac.

For a crowded and low-margin market like email clients and email services market that's a lot. The increased interest to sending and receiving emails with taste can be attributed to now officially documented death of Mailbox, to reignited conversations around privacy of communication, and partially to decay of current market leaders. Developers could not miss the chance to fill the void of email innovation. But as this wave of enthusiasm washes out will there be anything interesting after that? Have we seen the last major email client?

I argue not. Email is based on a protocols created more than 30 years ago. It became so universal and ubiquitous that there will always be something that could be done better for some of the various emailing use cases. And developers will always try to fill those bubbles of void that regularly appear in different places of the email universe.

Every platform has to have an email client. Each vendor provides one as a part of platform's standard offering. The standard email client has to be capable, but it can not be remarkable, it can not alienate users. It has to serve diverse audience of platform users. By the virtue of this fact developers of platform apps can not take bold moves in user experience design. And they have little incentive for providing beyond-standard functionality. Standard email clients are usually the best in integration with their mother platform. Yet they leave enough of features to be desired and let other apps try to address them.

After all these years we use email as a communication vehicle in every possible way. We talk to one another (although admittedly more rarely via email these days). We get notifications from services. We share files. We receive information in newsletters. We use email as a common denominator of electronic communication, when other channels can fail. This naturally creates the world, where someone who never received a newsletter cannot appreciate Spark's ability to add link to Instapaper or Pocket in one click, or someone who is used to quickly sorting through his inbox with gestures in Mailbox is not a big fan of GMail app. Different email apps excel in different areas and have their own fandom.

There is another outcome from the email being with us for such a long time. Developers tried almost every way to squeeze every last penny off the market. Sparrow was the first to show that an email app alone cannot sustain its own development and support. Mailbox has shown that subsidizing mail app development with other sources of revenue does not always work. Email apps market has scale – [almost] everybody needs a way to send and receive emails – but has to bring money from elsewhere to be sustainable. Many have tried and many will try to solve this conundrum to give us the last email client we will ever need.

Figuring out business model for an email app is important. Email apps are complex. Even bare minimum of features requires a lot of things: support for GMail, implementation of IMAP, some sort of contacts management, decent performance for dealing with our multi-gigabyte mailboxes, and more. All this makes developing new world's best email app a costly endeavor with uncertain financial outcomes. And, as if that was not enough, we have to take into account that most modern email clients can not function without a backend of their own. If app manages to get to any meaningful scale, operational costs of keeping the lights on for the app will be really high.

All that said, developers are creative people. Some of them are risky and brave. And although we are now in a period of relative calm in email client news, I believe we have not seen the last greatest email client to rule them all.

Quartz’s news app for iPhone

Interesting take on news delivery. The app will

... send you messages, photos, GIFs, and links, and you can tap to respond when you’re interested in learning more about a topic. Each session lasts just a few minutes, so it’s perfect for the train, elevator, grocery store line, or wherever you have a spare moment to catch up on the news.

There are many indications that chat can be the next big thing for interfaces (at least for some types of services). I'm not sure if it is going to work for news without some sort of smarts on the other side. Seems that it is not there yet and the app currently relies on "curated" (i.e. predefined stories). In my try getting to news pieces I'd want to explore deeper took longer than scrolling through headlines in a more traditional app. But I'll sure try again.

Not on the Mac App Store

A list of great Mac applications, which are not on the Mac App Store. It's a pity that Mac App Store failed to deliver on promise to connect users and developers in a new delightful way:

The Mac App Store has been around for 6 years, but is still lacking some of the best software the Mac has to offer. You might be wondering why this is. Sandboxing certainly has a lot to answer for, but it's not the only reason. There's also paid upgrades, sustainability, quality of life, and the Mac App Store just generally being half-assed.

Clicker for Apple Watch

New app by Craig Hockenberry of Iconfactory:

The app is just one big button. Every time you tap your watch face you get a little haptic feedback and the counter goes up. If you force press, you can decrement or reset the counter. There is also a watch complication that lets you see the current count on your watch face. Seriously, it’s that simple.

Exemplary app for a mobile device: does one thing and acts as an extension of the device rather than a thing in and of itself.

Instagram: Open to Businesses

Thousands of businesses around the world already use Instagram as their shop window, and we’re making it easier for them to do more on the platform, from brand to direct response ads.

It's interesting that companies and products, which started and thrived on mass consumer market, eventually turn to businesses instead of consumers to turn themsleves into businesses.

OpenOffice vs. LibreOffice

Unpleasant, but true conclusion in Christian Schaller's open letter to Apache Foundation and Apache OpenOffice team:

So dear Apache developers, for the sake of open source and free software, please recommend people to go and download LibreOffice, the free office suite that is being actively maintained and developed and which has the best chance of giving them a great experience using free software. OpenOffice is an important part of open source history, but that is also what it is at this point in time.

At rollApp we provide access to both Apache OpenOffice and LibreOffice. Both suites get more or less the same placement on our site and in the app stores, where we make them available. With all that OpenOffice applications are used almost 3 times more often than LibreOffice – that's a huge power of the brand.

In our experience LibreOffice provides greater compatibility with Microsoft Office file format and we use it as a default for opening office files on rollMyFile

PS LibreOffice development is indeed wa-a-ay more active than OpenOffice:

Get Windows 7 Start menu in Windows 10

Apparently, I'm not the only one, who does not exactly like the new Start menu. There is already a tool to get Windows 7 style Start menu back.

As The Verge puts it:

If you're not a fan of Live Tiles then this might be the Start menu you're looking for. It's literally identical to Windows 7, complete with the search interface and all programs view.

Twitter as a messenger

DMs can now be longer than 140 characters:

If you’ve checked your Direct Messages today, you may have noticed that something’s missing: the limitation of 140 characters. You can now chat on (and on) in a single Direct Message, and likely still have some characters left over.

I hope that abysmal DM user experience, when you have to click a button and enter a message in a modal window, will be improved. I will take this as a promise:

We’ll begin rolling out this change today across our Android and iOS apps, on, TweetDeck, and Twitter for Mac.

Will be interesting to see if 3rd-party apps would be updated sooner than Twitter's official clients.