NIH #25 – Infinite amount of something

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We all love getting infinite amount of something for a small fee. That makes all the “unlimited” plans so popular. On practice, however, those plans fairly quickly turn out not to be unlimited, infinite or lifetime and there are reasons why.

Using “unlimited” in marketing materials has its benefits:

  • it gives perception that buyer gets a lot (infinite amount that is) while paying way less than that
  • it eliminates questions like “will it be enough for …?” making the purchasing decision easier

But nothing is truly unlimited or infinite:

When you are offered something unlimited for a limited fee, ask yourself “where is the limit?”.