Last week I presented at the ITEM 2015 and shared my view on the evolution of the business of applications and offered some advice to startups looking to build their company around application(s).
Here is the gist of my talk:
- Applications play increasingly important role in our digital lives. On the last WWDC keynote Apple mentioned that the average person has 119 apps (check out other numbers from the keynote).
- The industry is huge. Last year developers received $10bln on iOS App Store alone (cumulative paymnets of $30bln this year against $20bln announced last year).
- Apps have gone a long way from multi-hundren dollars packages full of floppies and manuals to nearly free downloads available instantly. We continue to withness "race to the bottom": $1.26 is not that much for an average price of app.
- With widespread subsidization of mass consumption applications (e-mail, calendars, notes, contacts, etc.) acqui-hiring has become fairly common way to monetize apps in this category. It may be tempting to follow the example of Sparrow, Mailbox, Accompli, Wunderlist and others, but it is difficult and very uncertain.
- Working in a niche on a specilized application gives far greater chance to build a business around app development.
- New niches often form around new devices, which inspire users to find new ways to use technology products.
- What is even better for our multi-device always-connected environment – services.
Take a look at the slides below. I'll the video, when it becomes available.