2 steps to more effective communication

I’m reading Garr Reynolds’ “Prezentation Zen” and his points about efficiency of presentations, which can naturally be translated into efficiency of communication, resonated with my mind:

The presentation would have been greatly improved if the presenter had simply kept two questions in mind in preparing for the talk: What’s my point? And why does it matter?

Now communication is more important than ever for me, since I work on-site with client and do not have luxury of face to face communication with my team. Should I be asked to generalize Garr’s statement I would do it this way:

The communication would be greatly improved if the person speaking now would simply keep two questions in mind, when preparing to speak: Why my speech does matter? And what is my point?

I have heard dozens of perfectly made points, which unfortunately were not relevant and simply consumed the bandwidth. Alas bandwidth of communication is more limited than we usually think.

Keep that in mind and be an effective communicator.